Emscote
RESEARCH-LED OUTBOUND
Emscote builds you a system that finds the companies you should be talking to, works out what actually matters to them, and turns it into outreach worth replying to. Run it yourself, or have us run it.
To: Yuki, Kestrel Motors
Subject: What should the Arc sound like?
I watched the Arc reveal last week, and how much was made of the cabin being almost silent.
It made me think about something that only really arrives with electric cars: once the engine noise is gone, every sound that is left is a choice someone has to make.
The pedestrian sound outside, the chime when it wakes, the way the controls answer you, all of it now carries what the engine used to say about a car.
At Field and Hum we design signature sound for products and spaces, so what a near-silent object should sound like is close to what we do.
As the Arc sound comes together, where do you see the stronger value: sounds that reassure by nodding to something familiar, or a signature that is unmistakably the Arc?
Happy to share how we approach that if useful.
Rafi, Field and Hum
A real reason, not a mail merge. Every example on this page is fictional.
Everyone’s inbox looks the same now.
AI made it easy to mention someone’s news and attach a pitch. So every inbox fills with the same shape of message. Looking researched is not the same as being relevant.
Helping Dusk unlock its full potential
Huge congrats on launching Dusk! The non-alcoholic category is booming right now and you are perfectly positioned to win.
At Fathom, we partner with ambitious drinks brands to take their flavour to the next level.
Quick question about Clausemint’s AI
Hope you are doing well! I saw Clausemint launched an AI review feature, congratulations on the innovation.
At Caveat, we are the trusted partner for companies looking to build safe, reliable AI.
Scaling Understory with automation
Congratulations on opening your second site, exciting times for Understory!
At Furrow, we are on a mission to revolutionise agriculture with cutting-edge automation.
Highlighted above: the phrases that show up in all of them. Not one gives the reader a reason to reply.
The shift
Same company. A better reason.
The difference is not a cleverer template. It is having something worth saying. Here is the same company, approached two ways.
The finish on Dusk
I tried Dusk after it launched, and the part that stayed with me was the finish.
It is a problem I find interesting in non-alc drinks: alcohol quietly does a lot of the work right at the end, the warmth and the length, so once it is gone there is a gap you have to fill some other way, through bitterness, tannin, ferment or a little heat.
At Fathom we work on flavour and fermentation, so building a real finish without alcohol is the kind of thing we get stuck into.
As you grow the range, where do you lean: replacing that warmth with something structural like bitterness, or building a different kind of finish altogether?
Happy to share a couple of approaches we have tried if useful.
Nadia, Fathom
The usual email talks about the sender and asks for time. The Emscote email talks about your decision and asks your view.
Define it once. Then press run.
01
Discover
Finds the companies that match your ideal customer profile.
02
Signal
Flags the ones showing a real opportunity from your list of signals.
03
Score contacts
Drop in your contacts and it scores each on how well they fit.
04
Create content
Writes the outreach built on your content criteria.
One method, any business
The same system, whatever you sell.
Five very different businesses, five real reasons to connect.
Automotive
Kestrel Motors
What a silent car should sound like
Food and drink
Dusk
How a non-alcoholic drink should end
Legal-tech
Clausemint
What AI should do when it is not sure
Agritech
Understory
What stays human as a farm scales
Media
The Mercury
Character versus invisibility in a redesign
Evidence to email
Every line earns its place.
The Emscote email is built only on what is publicly true. Here is the Arc email, line by line, with the reason each line is there.
I watched the Arc reveal last week, and how much was made of the cabin being almost silent.
A public reveal, stated plainly. Nothing inferred or snooped.
Once the engine noise is gone, every sound that is left is a choice someone has to make.
A real thought about the problem, specific to electric cars. Not just a restated fact.
At Field and Hum we design signature sound for products and spaces.
The bridge to what they do, stated plainly. No pitch, no boast.
Where do you see the stronger value: sounds that reassure, or a signature that is unmistakably the Arc?
One open question that asks their view, answerable in a line.
Three ways to run it.
Same system underneath. The only question is how much lands on your desk.
Build
$699
one-off
You run it. Includes 1,000 contacts.
YOU COME IN AT SENDING
Build & Run
/month
We run it daily and send, around 20 to 50 outreaches a day.
YOU COME IN AT RESPONSES
Fractional Sales
/month
We work the responses to a qualified opportunity.
YOU COME IN AT QUALIFIED OPPORTUNITIES
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