Emscote
BUILD · $699 ONE-OFF
Define it once with us. Then run it yourself, as often as you like, across every proposition and customer type you sell to. One payment. No subscription.
Who it is for
Founders and small teams who will run prospecting themselves. Typically a niche B2B software business or a specialist consultancy with fewer than ten people, often with more than one proposition or audience, who want a repeatable method rather than another list.
What we define together.
Four things, written down once, applied every time the system runs. Each one is where most outbound goes wrong, so each gets the same treatment: here is the usual way, here is ours.
01
Ideal customer profile
THE USUAL WAY
Job title, industry, location, company size. The same four filters every database sells, so you end up with the same list as everyone else.
THE EMSCOTE WAY
The specific things that make a company right for you: how they sell, what they run on, what stage they are at, who they serve, what they have publicly committed to. Written as include and exclude rules the system applies on every run.
02
Value proposition
THE USUAL WAY
We do marketing. We do consulting. We do software.
THE EMSCOTE WAY
Each proposition stated as the problem it solves for a particular kind of buyer, so the system knows which proposition belongs with which company. As many propositions as you sell.
03
Signals
THE USUAL WAY
Fundraising rounds and new hires. Useful, and every tool on the market watches them, so the inbox fills up the same week.
THE EMSCOTE WAY
The granular signals that mean a company has a reason to talk to you right now. A product launch that creates the problem you solve. A new site, market or regulation they now have to deal with. A public statement about a priority you can help with. A hire that tells you a project is starting, not that a headcount changed.
04
Content
THE USUAL WAY
A template with a first line that mentions their news, followed by the same pitch everyone sends.
THE EMSCOTE WAY
Outreach built on the evidence the system found: one real reason, one real thought about their situation, a plain line on what you do, one question they can answer in a sentence. In your voice, to your rules, ready for you to review and send.
What you receive.
The configured system
Four runs, Discover, Signal, Score contacts, Create content, built to your definition. Synced to your email account if you want to send from it.
Contacts to start with
1,000 contacts that fit your ICP, loaded and ready. More on an agreed basis.
Your definition, written down
ICPs, propositions, signals, content rules, include and exclude criteria. Yours to keep.
Calibration
We run it on a representative set of companies and tune the rules, with every change recorded.
Guide and handover
A short operating guide and a walkthrough call, so you can run it on day one.
30 days of support
Operating questions and minor tweaks covered after handover.
WHAT IT RUNS ON
Built on OpenAI.
The system is delivered as a custom GPT or as an interface, and you run it from your own ChatGPT account. That is deliberate: you hold the keys, your data stays in your workspace, and there is no Emscote platform between you and your work.
Unlimited use.
Run it as often as you like. Research a hundred companies a day or a hundred a year. There is no cap on runs, ICPs or propositions, within fair use.
What to expect.
01
Order
We book your onboarding call within 7 days of your order. Everything is timed from that call, not from payment.
02
Onboarding call
We lock the ICPs, signals, propositions and content rules together.
03
Build and calibrate
We configure the system, run it on a representative set and tune the rules. A typical Build is handed over 7 to 21 calendar days after the onboarding call.
04
Handover
A walkthrough, the guide, and the system is yours to run.
Want it run for you?
Move to Build & Run at any time. Your $699 is credited against your first month.
Questions.
What do I need to run it?
A ChatGPT account and your own email account. The system is built on OpenAI and delivered as a GPT or an interface; nothing to install.
What if I sell more than one thing?
Included. Each proposition and each ICP gets its own rules.
What counts as fair use?
Normal use by one business for its own outreach. We will tell you if something looks like reselling.
What happens after 30 days?
Operating questions and minor tweaks are covered during support. New ICP builds or a re-definition afterwards are a paid tune-up, or included in Build & Run.